We thought this advert was a great example of the conflict between passenger needs and the more commercial demands of an airport or other transport interchange.
The copy suggests how the display technology is perfect for helping passengers navigate the airport and have a great experience...yet the image is showing how the displays can be used to advertise retail or other commercial opportunities.
It would be nice to think that in delivering a better passenger experience at airports the displays would be mainly used to help people get to their flights
Labels: passenger, wayfinding
