The new Bradley West Terminal at LAX airport is seemingly doing passenger experience the Hollywood way.
Trying to bring an "LA feel" to the airport, the plans are using large displays integrated with mobile devices to allow the passenger to interact with the visual content.
Sounds like it is creating an interesting "experience" that could be entertaining while you wait. But perhaps the experience is one of distraction rather than a better experience through improving the functionality of the airport? Either way worth seeing!
Labels: airport terminal, interaction, passenger experience
