Helping passengers by understanding their needs

Often the best ideas are the simple ones.

For anyone catching a bus in London during the rush hour has probably experienced a mad crush on the lower level only to find that the top level is almost empty.  For some, they like the convenience of sitting or standing close to the door.  But for others, there the lack of visibility of what space is upstairs along with perhaps an assumption that it must be busy and not wanting to go up, find it is full and have to head back down again.

So it's great that responding to this, Transport for London are trialling a simple indicator to show the availability of seats on the upstairs level.


You can read more about the trial at this blog - http://goo.gl/AuJcVC 

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DESIGN AND THE HUMAN FACTOR: Helping passengers by understanding their needs

Friday, 15 May 2015

Helping passengers by understanding their needs

Often the best ideas are the simple ones.

For anyone catching a bus in London during the rush hour has probably experienced a mad crush on the lower level only to find that the top level is almost empty.  For some, they like the convenience of sitting or standing close to the door.  But for others, there the lack of visibility of what space is upstairs along with perhaps an assumption that it must be busy and not wanting to go up, find it is full and have to head back down again.

So it's great that responding to this, Transport for London are trialling a simple indicator to show the availability of seats on the upstairs level.


You can read more about the trial at this blog - http://goo.gl/AuJcVC 

Labels: , , , , , , , , , ,

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