IBM's new billboard ads for its Smarter Cities technology have an added value in how they do something useful for the people passing them...
Smart advertising (we're sharing it aren't we!) but also a though provoking concept - where else could similar ideas be applied? What feels nice about this is its simplicity - it isn't chucking in some fancy, complex technology. It's just somewhere simple to sit or shelter.Labels: Design thinking, future cities, human behaviour, smart cities, urban realm