Smarter Cities Billboards

IBM's new billboard ads for its Smarter Cities technology have an added value in how they do something useful for the people passing them...


Smart advertising (we're sharing it aren't we!) but also a though provoking concept - where else could similar ideas be applied? What feels nice about this is its simplicity - it isn't chucking in some fancy, complex technology.  It's just somewhere simple to sit or shelter.

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DESIGN AND THE HUMAN FACTOR: Smarter Cities Billboards

Sunday, 7 July 2013

Smarter Cities Billboards

IBM's new billboard ads for its Smarter Cities technology have an added value in how they do something useful for the people passing them...


Smart advertising (we're sharing it aren't we!) but also a though provoking concept - where else could similar ideas be applied? What feels nice about this is its simplicity - it isn't chucking in some fancy, complex technology.  It's just somewhere simple to sit or shelter.

Labels: , , , ,

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